Date of Award
Thesis - Restricted
Master of Arts (MA)
This study applied an audience-based approach using the risk information seeking and processing (RISP) model to overcome the problems of previous sender-oriented and atheoretical research regarding risk and crisis communication for new emerging health risks with potential pandemic character such as SARS and Avian Influenza. The research was conducted to determine: (1) individuals' risk motivations to seek and process information, and (2) their Avian Flu information seeking and processing behavior. The model of risk information seeking and processing (Griffin, Dunwoody, & Neuwirth, 1999) provided the theoretical framework for this study. This theoretical framework may help researchers understand the motivational factors influencing individuals seeking and processing of Avian Flu risk information.
Boerner, Franziska U., "International Students' Risk Perception: Seeking and Processing of Avian Influenza Information" (2006). Master's Theses (1922-2009) Access restricted to Marquette Campus. 1572.