Date of Award
Spring 1962
Document Type
Thesis - Restricted
Degree Name
Master of Arts (MA)
Department
Communication
First Advisor
Ross, Donald
Second Advisor
Arnold, James
Abstract
This thesis attempts to examine one relatively unexplored aspect in the study of newspaper editorial endorsement of political candidates. It is based, in part, on the prevalent criticism that newspapers favor one candidate over another in their news coverage of a political campaign. The author regards it as unique in its approach to the problem of determining the degree of truth in that criticism by evaluating the influence of a newspaper's editorial endorsement of a political candidate on the handling of news by its own staff writers.
Recommended Citation
Berdes, George R., "Editorial Endorsement and News Treatment: A Study of the Treatment by the Milwaukee Journal of the 1960 Kennedy-Nixon Presidential Campaign" (1962). Master's Theses (1922-2009) Access restricted to Marquette Campus. 1612.
https://epublications.marquette.edu/theses/1612