Date of Award

Summer 1997

Degree Type

Thesis - Restricted

Degree Name

Master of Arts (MA)

Department

Communication

Abstract

The purpose of this study was to identify the major predictors of cable subscribers' satisfaction and motivation. Under the assumption that audiences actively select media or media contents to fulfill their needs. If media or media content fulfill their needs, they repeatedly consume the media or its contents, this study was aimed at investigating cable subscribers' media use patterns and preferences for media contents

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