Date of Award

Summer 1994

Degree Type

Thesis - Restricted

Degree Name

Master of Arts (MA)

Department

Communication

First Advisor

Ksobiech, Kenneth

Second Advisor

Schrank, Carl

Third Advisor

Krajec, Debra

Abstract

This study is motivated by an interest in examining and improving marketing practices for performing arts organizations. As a result, the study examines the views of local artists, arts managers and administrators, marketing experts, authors, government art advocates, researchers and artistic directors to evaluate the reaction to marketing the nonprofit performing arts organization and the reality in promoting the arts marketer as a fundamental role in arts management.

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