Date of Award

Spring 1989

Degree Type

Thesis - Restricted

Degree Name

Master of Arts (MA)

Department

Communication

First Advisor

Banks, Mark

Second Advisor

Havice, Michael

Third Advisor

Ksobiech, Kenneth

Abstract

At the outset of my graduate studies, I became acquainted with the Interactive Videodisc, the marriage of the computer and laser videodisc. In exploring the literature, the medium was highly touted, in fact it was touted so highly touted that it raised suspicions in my mind. Was Interactive Videodisc (IVD) really all that the literature made it out to be? Its application as a training tool in the business world was becoming more common and it was in this setting which I decided to concentrate my work. This study explored perceptions of effectiveness as well as cost-effectiveness of five corporate IVD users in the Midwestern United States . It also identified some attributes of perceived IVD effectiveness as well as factors which could be viewed as predictors for IVD's effectiveness.

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