Date of Award

Fall 1991

Degree Type

Thesis - Restricted

Degree Name

Master of Arts (MA)

Department

Communication

First Advisor

Thorn, William J.

Second Advisor

Okonkwor, Raphael Chude

Third Advisor

Turner, Lynn

Abstract

This study examined 231 responses to a questionnaire administered to high school students in Milwaukee, Wisconsin. Using the SPSS program it analyzed frequencies and tabulated the data to find out what gratifications teenagers derive from magazine reading The study also suggested features that are popular with teenagers. Using the uses and gratifications approach, it SHOWED that teenagers use magazines for obtaining gratifications related to personal-identity, and that for obtaining the other three gratifications, examined by the study, (surveillance, interaction, and diversion) magazines did not prove effective.

Share

COinS