Date of Award

Summer 1988

Degree Type

Thesis - Restricted

Degree Name

Master of Arts (MA)

Department

Communication

First Advisor

Ksobiech, Kenneth

Second Advisor

Banks, Mark J.

Third Advisor

Tiedge, James T.

Abstract

The purpose of this study was to determine, using a coorientational approach, what content and form variables were important to viewers, and how accurately they were predicted by practicing broadcast journalists in a given community. The coorientational measurements of congruency, agreement, and accuracy were used to assess the relative importance of these local television news variables for both groups.

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