Date of Award
Thesis - Restricted
Master of Arts (MA)
Turner, Lynn H.
Children receive gender information from many sources, including family , school , and the media. In regard to the media, one source in specific is television commercials . It has been argued that the messages children receive from commercials are gender stereotyped. This study looks at the role commercials play in the formation of children's gender role perceptions.
Plotkin, Rhonda Sue, "Gender Stereotypes in Television Advertising and Effects on Children's Gender Schemata" (1992). Master's Theses (1922-2009) Access restricted to Marquette Campus. 1885.