Date of Award
Thesis - Restricted
Master of Arts (MA)
Bauer, Connie L.
In recent years the study of mental imagery has received wide spread attention in consumer behavior. However, most of this research has been confined to general advertising. Also, previous research has not looked at the effects of multiple exposures in telemarketing. Therefore, this study extends the existing research by examining the effects of imagery and multiple exposures in a telemarketing message.
Viegas, Garth W., "The Effects of Imagery and Repetition in Telemarketing" (1995). Master's Theses (1922-2009) Access restricted to Marquette Campus. 2025.