Date of Award

Fall 1994

Degree Type

Thesis - Restricted

Degree Name

Master of Arts (MA)

Department

Communication

First Advisor

Ksobiech, Kenneth

Second Advisor

Griffin, Robert J.

Third Advisor

Goldzwig, Steven R.

Abstract

This paper sketches a critical analytic framework that examines the relationship between news sources and the print media and its implication for the agenda-building process. This study responds to the suggestion made by agenda building researchers that news sources, those who represent the interests of powerful groups, organizations and institutions, may dominate in the print-mediated agenda building process. By exploring the shift in print media reportage on High Definition Television (HDTV) and the dynamics of HDTV global and U. S. policy formulation, this study argues that the news sources engage in a conscious limitation, expansion and organization of information as a way of shaping media content and ultimately shaping public perceptions.

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