Date of Award
Thesis - Restricted
Master of Arts (MA)
Grams, John A.
The purpose of this thesis is to serve as a preliminary study of the variables that influence programming decision making behavior by American popular music programmers. It is a study that examines how popular music is added to radio station playlists, as well as the relationships between programmers and the factors that influence programming decision making behavior: record reps, consultants, and corporate program directors; the use of trade publications; and the use of audience research.
Worachek, Jeffrey, "An Exploratory Study into American Popular Music Radio Programming" (1989). Master's Theses (1922-2009) Access restricted to Marquette Campus. 2054.