Date of Award

Summer 1989

Degree Type

Thesis - Restricted

Degree Name

Master of Arts (MA)

Department

Communication

First Advisor

Ksobiech, Kenneth

Second Advisor

Grams, John A.

Abstract

The purpose of this thesis is to serve as a preliminary study of the variables that influence programming decision making behavior by American popular music programmers. It is a study that examines how popular music is added to radio station playlists, as well as the relationships between programmers and the factors that influence programming decision making behavior: record reps, consultants, and corporate program directors; the use of trade publications; and the use of audience research.

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