A Survey of Advertising Copy Appeals as Seen in the Milwaukee Journal from January, 1937 to January, 1938

Author

Frances M. Revere, Marquette University

Date of Award

6-1938

Degree Type

Bachelors Essay

Degree Name

Bachelor of Arts (BA)

Department

Communication

Abstract

The purpose of this thesis is to show what copy appeal are current in present day advertising columns as exemplified by advertising appearing in the Milwaukee Journal for the year, 1937. Advertising copy may be divided into many categories, but the most obvious are the distinct groups which appeal either to the senses or to reason. If this thesis does no more than break down these groups as displayed on the newspaper page and analyze them for their individuating traits, then it will have accomplished its purpose.

Comments

A thesis submitted to the College of Journalism in partial fulfillment of the requirements of the degree of Bachelor of Philosophy in Journalism, Milwaukee, Wisconsin.

Recommended Citation

Revere, Frances M., "A Survey of Advertising Copy Appeals as Seen in the Milwaukee Journal from January, 1937 to January, 1938" (1938). Bachelors’ Theses. 1139.
https://epublications.marquette.edu/bachelor_essays/1139