Appropriate Copy -- A Necessity of Good Advertising

Author

Marion Purtell, Marquette University

Date of Award

6-1927

Degree Type

Bachelors Essay

Degree Name

Bachelor of Arts (BA)

Department

Communication

Abstract

One word may make or mar an advertisement- such is the power of the written word, such the effect of the word on the human mind that often between the use of the correct appropriate, word and the ill-chosen carelessly- written word there rests the difference between the making of a sale and the losing of a customer.

Comments

A thesis submitted in partial fulfillment of the requirements for the Degree of Bachelor of Arts in Journalism, Milwaukee, Wisconsin.

Recommended Citation

Purtell, Marion, "Appropriate Copy -- A Necessity of Good Advertising" (1927). Bachelors’ Theses. 1155.
https://epublications.marquette.edu/bachelor_essays/1155