Date of Award

5-1925

Degree Type

Bachelors Essay

Degree Name

Bachelor of Arts (BA)

Department

Communication

First Advisor

Jeremiah L. O'Sullivan

Second Advisor

John Danihy

Abstract

If Shakespeare were living today he could truly say, "All the world’s a stage set for advertising," The setting, so elaborately intricate, enticing and compelling in its demands would no doubt be a picture of modern commerce, and upon the throne of this great power would be seated the King of Advertising, newspaper advertising. Justly so, for in order that commerce may create a desire for her wares, it "needs that power, with its skill, thought, resources and judgment, virile energy, largeness of mental growth and equipment, combined with a creative force that accomplishes things, which is called advertising,"

Comments

A Thesis Submitted to Fulfill the Requirements for the Degree or Bachelor of Arts in Journalism, Marquette University, Milwaukee, Wisconsin

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