Advertising - A Necessity of All Sales

Author

Viola Lois Risch, Marquette University

Date of Award

6-1926

Degree Type

Bachelors Essay

Degree Name

Bachelor of Arts (BA)

Department

Communication

First Advisor

J.L. O'Sullivan

Abstract

The rapid progress in advertising during the last century has caused many people to accuse this brand of marketing of being new and experimental, and to overlook the part it played in the earlier growth of business. Advertising and the selling of goods have been associated with one another for more than two centuries. With the advent of machinery and the improvement of labor conditions the sudden and voluminous increase in production required a corresponding increase in markets, and so the selling problem--the problem of getting rid of the manufactured goods arose.

Comments

A THESIS SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF BACHELOR OF PHILOSOPHY IN JOURNALISM, Milwaukee, Wisconsin.

Recommended Citation

Risch, Viola Lois, "Advertising - A Necessity of All Sales" (1926). Bachelors’ Theses. 1382.
https://epublications.marquette.edu/bachelor_essays/1382