Date of Award
5-1930
Degree Type
Bachelors Essay
Degree Name
Bachelor of Arts (BA)
Department
Business Administration
First Advisor
Maynard W Brown
Abstract
An advertisement is written to be read. Whether the writer of an advertisement expresses himself or his advertisement in pictures, words, or diagram it is done so because the writer believes that the form he uses is the one which will be read and he believes will sell good.
Recommended Citation
Slaby, Robery J., "Advertising Appeals Used by Car Manufacturers for Three Representative Years" (1930). Bachelors’ Theses. 2013.
https://epublications.marquette.edu/bachelor_essays/2013
Comments
A Thesis Submitted to the College of Journalism, Marquette University, in Partial Fulfillment for a Degree of Bachelor of Philosophy. Marquette University, Milwaukee, Wisconsin.