The Trade Press as an Advertising Medium

Author

Edwin J. Nally, Marquette University

Date of Award

6-1927

Degree Type

Bachelors Essay

Degree Name

Bachelor of Arts (BA)

Department

Communication

Abstract

"Good advertising consists in making a favorable impression on a possible customer."

That the above statement or definition is true the majority of modern business men will agree, but as to the means or media of reaching the possible customer they will disagree. There are those who claim that this or that particular media is the best and most effective means of reaching a certain clientele or market, and there are almost as many more who will claim that one of the other mediums is more effective.

Comments

A Thesis Submitted Partially to Fulfill the Requirements For the Degree of Bachelor of Philosophy. Marquette University, Milwaukee, Wisconsin

Recommended Citation

Nally, Edwin J., "The Trade Press as an Advertising Medium" (1927). Bachelors’ Theses. 722.
https://epublications.marquette.edu/bachelor_essays/722