The Economic Value of Advertising to the Manufacturer and the Consumer

Author

Edward D. O'Keef, Marquette University

Date of Award

6-1928

Degree Type

Bachelors Essay

Degree Name

Bachelor of Arts (BA)

Department

Communication

Abstract

Advertising is something that has not as yet been accurately defined. When a dictionary of recognized authority falls so short of defining the modern significance of advertising, it is not surprising that a careful analysis and summary of the economic functions fulfilled by advertising is needed at this time. The business man and the trained economist have frequently been misled in their efforts to classify and interpret this tremendous force which, despite the opposition of some powerful business factors, has grown into almost universal use within two centuries.

Comments

A Thesis Submitted Partially to Fulfill the Requirements for the Degree of Bachelor of Philosophy, College of Journalism, Marquette University, Milwaukee, Wisconsin

Recommended Citation

O'Keef, Edward D., "The Economic Value of Advertising to the Manufacturer and the Consumer" (1928). Bachelors’ Theses. 844.
https://epublications.marquette.edu/bachelor_essays/844