A Consideration of the Advertising Carried in the New York Times and the New York Herald During the Civil War Period (1861-64, Inc.)

Author

Franklin R. Ullrey, Marquette University

Date of Award

4-1935

Degree Type

Bachelors Essay

Degree Name

Bachelor of Arts (BA)

Department

Communication

First Advisor

Maynard W. Brown

Abstract

The purpose of this thesis is to consider the nature of the advertising carried in the New York Times and the New York Herald during the Civil War period (1861-64 inc.). Particular attention is given to what is advertised, in what manner the advertising advanced or was detrimental to social betterment, content and layout of the advertisements and to exaggerated claims made in the advertisements.

Comments

A Thesis submitted to the Faculty of the College of Journalism, Marquette University, in Partial Fulfillment of the Requirements for the Degree of Bachelor of Philosophy in Journalism, Milwaukee, Wisconsin

Recommended Citation

Ullrey, Franklin R., "A Consideration of the Advertising Carried in the New York Times and the New York Herald During the Civil War Period (1861-64, Inc.)" (1935). Bachelors’ Theses. 950.
https://epublications.marquette.edu/bachelor_essays/950