Toyota, Oh What a Feeling? Or Oh What a Mess: Ethics at the Intersection of Industry, Government, and Publics
Contribution to Book
Format of Original
Case Studies in Organizational Communication: Ethical Perspectives and Practices
This case considers the role of communication prior to, during, and after a product recall. More specifically, it explores the importance of dialogue and transparency to create public trust and maintain a company's reputation. It also addresses potential conflicts of interest between corporate lobbying and government regulation, as well as the challenges of balancing individual and community concerns.
Meisenbach, Rebecca J. and Feldner, Sarah Bonewits, "Toyota, Oh What a Feeling? Or Oh What a Mess: Ethics at the Intersection of Industry, Government, and Publics" (2012). College of Communication Faculty Research and Publications. 110.