Review of Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond by Jane Maas
Format of Original
World Advertising Research Center
International Journal of Advertising
Original Item ID
Jane Maas's book recounts what life was like for the women of Madison Avenue since the '60s, drawn from her own experience and interview with many other women of the time. The reviewer describes Maas as honest, wise and intimate and draws out the continuing struggles for women in the present day, and applauds Maas for the wisdom that her book imparts to women following in her footsteps.
Grow, Jean M., "Review of Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond by Jane Maas" (2013). College of Communication Faculty Research and Publications. 127.