Document Type
Article
Language
eng
Format of Original
14 p.
Publication Date
Spring 2005
Publisher
Association for Education in Journalism and Mass Communication
Source Publication
Journal of Advertising Education
Source ISSN
1098-0482
Abstract
This paper focuses on how pedagogy, service, and scholarship can be combined across the advertising curriculum through service learning, which invigorates collaboration among faculty members, student teams, and advertising professionals. The authors demonstrate how service learning projects integrate curricula using a community-based client, ultimately leading to scholarship and professional outcomes. Specifically, this study analyzes the launch of a service learning-based smoking cessation campaign on a Midwest college campus.
Comments
Accepted version. Journal of Advertising Education, Vol. 9, No. 1 (Spring 2005). Publisher link. © 2005 Association for Education in Journalism and Mass Communication. Used with permission.