Document Type
Article
Publication Date
8-2024
Publisher
SAGE
Source Publication
Communication & Sport
Source ISSN
2167-4795
Original Item ID
DOI: 10.1177/21674795231203863
Abstract
This study examines National Collegiate Athletic Association (NCAA) Division I athletes’ experiences engaging in activism through the lens of the communicative constitution of organizations. Specifically, we investigated the modalities and approaches collegiate athletes employ in their activism. Findings indicate that collegiate athletes gravitate toward online and offline channels, and fiscal, ideological, and organizational activities as modalities for their activist efforts. We also uncovered that collegiate athletes’ inclination to call-in versus call-out is characterized by their willingness to engage with the recipients of their cause-related messages. This inquiry demonstrates the discursive and material nature of collegiate athlete activism, highlighting the call-in approach, and provides direction for athletes and athletic institutions in this time of heightened activist engagement.
Recommended Citation
Feder, Lillian B.; Jackson, Diane L.; and Eddington, Sean M., "“We Need to Wake Our World Up”: Collegiate Athletes’ Communicative Constitution of Activism" (2024). College of Communication Faculty Research and Publications. 637.
https://epublications.marquette.edu/comm_fac/637
Comments
Accepted version. Communication & Sport, Vol. 12, No. 4 (August 2024): 616-636. DOI. © SAGE Publications. Used with permission.
Lillian B. Feder was affiliated with Brian Lamb School of Communication, Purdue University, West Lafayette, IN, USA at time of publication.