Date of Award

Spring 2011

Degree Type

Professional Project

Degree Name

Master of Public Service


College of Professional Studies

First Advisor

Ronald C. Benner


This research examines the donative relationship legacy alumni of Marquette University have with their alma mater. As universities are relying more heavily on donations to finance portions of their budgets, university administration has invested heavily in fundraising offices to identify alumni with strong giving potential. Legacy alumni are a deeply emotionally vested group, with a high giving potential. Previous research has focused on the different determinants of alumni giving; this research focuses specifically on the different generations of legacy families at Marquette (1st, 2nd, 3rd, 4th) and how their donative nature differs from non‐legacy constituents and from each other. Also examined is the effect university fundraising and interactions have on such groups and their donations.