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A Cross-National Comparison of Consumers' Attitudes Toward Direct Marketing and Purchase Intention, Srinivas Durvasula, Syed H. Akhter, Gary J. Bamossy Syed H. Akhter
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A Cross-National Comparison of Consumers' Attitudes Toward Direct Marketing and Purchase Intention, Srinivas Durvasula, Syed H. Akhter, Gary J. Bamossy Marketing Faculty Research and Publications
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