e-Publications@Marquette

Direct-to-Consumer Genetic Testing and Its Marketing: Emergent Ethical and Public Policy Implications, Alexander Nill, Gene R. Laczniak
Marketing Faculty Research and Publications

Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective, Gene R. Laczniak, Clifford Schultz
Marketing Faculty Research and Publications

Laudato si’ – A Macromarketing Manifesto for a Just and Sustainable Environment, Thomas A. Klein, Gene R. Laczniak
Marketing Faculty Research and Publications

Ethical Foundations for Exchange in Service Ecosystems, Patrick E. Murphy, Gene R. Laczniak
Marketing Faculty Research and Publications

The Role of Normative Marketing Ethics, Gene R. Laczniak, Patrick E. Murphy
Marketing Faculty Research and Publications

Gross National Happiness (GNH): Linkages to and Implications for Macromarketing, Gene R. Laczniak, Nicholas J. C. Santos
Marketing Faculty Research and Publications

The Future US Business Environment with Strategic Marketing Implications for European Exporters, Syed Akhter, Gene R. Laczniak
Syed H. Akhter

The Hidden Costs of Hidden Costs, Gene R. Laczniak
Marketing Faculty Research and Publications

The Use of Genetic Testing Information in the Insurance Industry: An Ethical and Societal Analysis of Public Policy Options, Alexander Nill, Gene R. Laczniak, Paul Thistle
Marketing Faculty Research and Publications

Religion-motivated Enterprises in the Marketplace: A Macromarketing Inquiry, Thomas A. Klein, Gene R. Laczniak, Nicholas J. C. Santos
Marketing Faculty Research and Publications

The 2016 Jesuit Task Force Report on ‘Justice in the Global Economy:’ Analysis, Implications and Actions for Jesuit Business Schools, Gene R. Laczniak, Nicholas J C Santos
Marketing Faculty Research and Publications

Discount Drugstore: No Gifts Allowed?, Gene R. Laczniak
Marketing Faculty Research and Publications

Conceptualisations of the Consumer in Marketing Thought, Ann-Marie Kennedy, Gene R. Laczniak
Marketing Faculty Research and Publications

The Integrative Justice Model: Fair, Ethical, and Innovative Marketing to the Poor, Gene R. Laczniak, Nicholas J. C. Santos
Marketing Faculty Research and Publications

The Relationship Between Marketing Ethics and Corporate Social Responsibility: Serving Stakeholders and the Common Good, Gene R. Laczniak, Patrick E. Murphy
Marketing Faculty Research and Publications

Negative Political Advertisements: A Primer from the Academic Literature with an Ethical Marketing Commentary, Weber J. T., Gene R. Laczniak
Marketing Faculty Research and Publications

On the Nature of “Good” Goods and the Ethical Role of Marketing, Gene R. Laczniak, Nicholas J. C. Santos, Thomas A. Klein
Marketing Faculty Research and Publications

Seeking the Real Adam Smith and Milton Friedman, Jacob Bagha, Gene R. Laczniak
Marketing Faculty Research and Publications

The Heritage and Current Status of the 'Integrative Justice Model' for Marketing to the Poor, Nicholas J. C. Santos, Gene R. Laczniak
Marketing Faculty Research and Publications

The “Integrative Justice Model” as Transformative Justice for Base-of-the-Pyramid Marketing, Nicholas J C Santos, Gene R. Laczniak, Tina M. Facca-Miess
Marketing Faculty Research and Publications

Marketing Ethics and CSR in Marketing: Research Challenges for the Next Decade, Gene R. Laczniak
Marketing Faculty Research and Publications

Indigenous Intellectual Property Rights: Ethical Insights for Marketers, Ann-Marie Kennedy, Gene R. Laczniak
Marketing Faculty Research and Publications

Corporate Societal Responsibility in Marketing: Normatively Broadening the Concept, Patrick E. Murphy, Magdalena Öberseder, Gene R. Laczniak
Marketing Faculty Research and Publications

Implications of Caritas in Veritate for Marketing and Business Ethics, Thomas A. Klein, Gene R. Laczniak
Marketing Faculty Research and Publications

Caritas in Veritate: Updating Catholic Social Teaching for Responsible Marketing Strategy, Gene R. Laczniak
Marketing Faculty Research and Publications

Marketing to the Base of the Pyramid: A Corporate Responsibility Approach with Case Inspired Strategies, Nicholas Santos, Gene R. Laczniak
Marketing Faculty Research and Publications

Distinctive Imperatives for Mission Driven Teaching in Catholic Business Schools, Gene R. Laczniak, Patrick E. Murphy, Wolfgang Grassl
Marketing Faculty Research and Publications

Marketing and the Common Good: Implications of Caritas in Veritate, Thomas A. Klein, Gene R. Laczniak, Patrick E. Murphy
Marketing Faculty Research and Publications

Stakeholder Theory and Marketing: Moving from a Firm-Centric to a Societal Perspective, Gene R. Laczniak, Patrick E. Murphy
Marketing Faculty Research and Publications

Ethics of Marketing, Gene R. Laczniak
Marketing Faculty Research and Publications

The Ethics of Celebrity-Athlete Endorsement: What Happens When a Star Steps Out of Bounds?, Felicia Miller, Gene R. Laczniak
Marketing Faculty Research and Publications

Hyper Norms: Searching for a Global Code of Conduct, Gene R. Laczniak, Ann-Marie Kennedy
Marketing Faculty Research and Publications

Marketing to the Poor: A Justice Inspired Approach, Nicholas J. C. Santos, Gene R. Laczniak
Marketing Faculty Research and Publications

Caritas in Veritate: Updating Catholic Social Teachings for Macromarketing and Business, Gene R. Laczniak, Thomas A. Klein
Marketing Faculty Research and Publications

The Integrative Justice Model for Marketing to the Poor: An Extension of S-D Logic to Distributive Justice and Macromarketing, Gene R. Laczniak, Nicholas J. C. Santos
Marketing Faculty Research and Publications

Ethical Marketing and Marketing Strategy, Gene R. Laczniak, Patrick Murphy
Marketing Faculty Research and Publications

Applying Catholic Social Teachings to Ethical Issues in Marketing, Thomas A. Klein, Gene R. Laczniak
Marketing Faculty Research and Publications

"Just" Markets from the Perspective of Catholic Social Teaching, Nicholas J. C. Santos, Gene R. Laczniak
Marketing Faculty Research and Publications

Marketing to the Poor: An Integrative Justice Model for Engaging Impoverished Marketing Segments, Nicholas J. C. Santos, Gene R. Laczniak
Marketing Faculty Research and Publications

Distributive Justice: Pressing Questions, Emerging Directions, and the Promise of Rawlsian Analysis, Gene R. Laczniak, Patrick Murphy
Marketing Faculty Research and Publications

Ethics of Marketing [Encyclopedia entry], Gene R. Laczniak
Marketing Faculty Research and Publications

An Ethical Basis for Relationship Marketing: A Virtue Ethics Perspective, Patrick Murphy, Gene R. Laczniak, Graham Wood
Marketing Faculty Research and Publications

Normative Perspectives for Ethical and Socially Responsible Marketing, Gene R. Laczniak, Patrick Murphy
Marketing Faculty Research and Publications

Marketing, Consumers and Technology: Perspectives for Enhancing Ethical Transactions, Gene R. Laczniak, Patrick Murphy
Marketing Faculty Research and Publications

Some Societal and Ethical Dimensions of the Service-Dominant Logic Perspective of Marketing, Gene R. Laczniak
Marketing Faculty Research and Publications

Marketing Ethics: Cases and Readings, Patrick E. Murphy, Gene R. Laczniak
Books by Marquette University Faculty

Ethics in Retailing: Where does One Draw the Line?, Amanda Hilger, Gene R. Laczniak
Marketing Faculty Research and Publications

Ethical Reasoning and Marketing Decisions, Patrick E. Murphy, Gene R. Laczniak, Norman E. Bowie, Thomas A. Klein
Marketing Faculty Research and Publications

Ethical Marketing: A Look on the Bright Side, Thomas A. Klein, Gene R. Laczniak, Patrick E. Murphy
Marketing Faculty Research and Publications

Strengthening Academic Programs with Proactive Fiscal Management and Other Innovative Strategies, David Buckholdt, Gene R. Laczniak
Marketing Faculty Research and Publications

Ethical Marketing, Patrick E. Murphy, Gene R. Laczniak, Norman E. Bowie, Thomas A. Klein
Books by Marquette University Faculty

Developing the Brand Equity of Jesuit Higher Education, Gene R. Laczniak
Marketing Faculty Research and Publications

Ethical Leadership for Improved Corporate Governance and Better Business Education, Gene R. Laczniak, Patrick Murphy
Marketing Faculty Research and Publications

Sports Marketing Ethics in Today's Marketplace, Gene R. Laczniak, Richard H. Burton, Patrick Murphy
Marketing Faculty Research and Publications

Distributive Justice, Catholic Social Teaching, and the Moral Responsibility of Marketers, Gene R. Laczniak
Marketing Faculty Research and Publications

Curbing Corporate Crime: Managerial and Ethical Implications of the Federal Sentencing Guidelines for Organizations, Gene R. Laczniak, Russ Roberson
Marketing Faculty Research and Publications

Reflections on the 1997 Vatican Statements Regarding Ethics in Advertising, Gene R. Laczniak
Marketing Faculty Research and Publications

Review of Business as a Calling: Work and the Examined Life by Michael Novak, Gene R. Laczniak
Marketing Faculty Research and Publications

The Flexible Executive Mindset: How Top Management Should Look at Tomorrow’s Markets, Gene R. Laczniak, Robert F. Lusch
Marketing Faculty Research and Publications

Review of The Tangled Web They Weave: Truth, Falsity, & Advertisers by Ivan L. Preston, Gene R. Laczniak
Marketing Faculty Research and Publications

The Ethics of Business: Improving or Deteriorating?, Gene R. Laczniak, Marvin W. Berkowitz, Russell G. Brooker, James P. Hale
Marketing Faculty Research and Publications

Towards 2000: A Tougher Future for Australian Business?, Gene R. Laczniak, Anthony Pecotich, Angela Spadaccini
Marketing Faculty Research and Publications

A Theological Context of Work from the Catholic Social Encyclical Tradition, Michael John Naughton, Gene R. Laczniak
Marketing Faculty Research and Publications

Marketing Ethics: Onward Toward Greater Expectations, Gene R. Laczniak
Marketing Faculty Research and Publications

Ethical Marketing Decisions: The Higher Road, Gene R. Laczniak, Patrick E. Murphy
Books by Marquette University Faculty

Marketing in Higher Education: A Stage Model Concerning Where It's Been and Where It's Going, Jeanne M Simmons, Gene R. Laczniak
Marketing Faculty Research and Publications

Fostering Ethical Marketing Decisions, Gene R. Laczniak, Patrick E. Murphy
Marketing Faculty Research and Publications

Determinants of R&D Expenditures and Expectations, Edward Inderrieden, Gene R. Laczniak, Anthony Pecotich
Marketing Faculty Research and Publications

Macroenvironmental Forces, Marketing Strategy and Business Performance: A Futures Research Approach, Robert F. Lusch, Gene R. Laczniak
Marketing Faculty Research and Publications

A Tough Future for Australian Business?, Gene R. Laczniak, Anthony Pecotich, B. Carroll
Marketing Faculty Research and Publications

Why Bishops and CEO’s Do Not Agree on Economics, T. Martin, Gene R. Laczniak
Marketing Faculty Research and Publications

The Marketing of Political Candidates: Current Tactics and Future Strategies, Clarke L. Caywood, Gene R. Laczniak
Marketing Faculty Research and Publications

The Future US Business Environment with Strategic Marketing Implications for European Exporters, Syed Akhter, Gene R. Laczniak
Marketing Faculty Research and Publications

The Impact of Past Performance on Expectations of Future Success: An Investigation of Australian Managers, Edward J. Inderrieden, Gene R. Laczniak, Anthony Pecotich
Marketing Faculty Research and Publications

Executive's Scoreboard: CEOs Respond to the Economics Pastoral, T. R. Martin, Gene R. Laczniak
Marketing Faculty Research and Publications

The Evolving Marketing Concept, Competitive Intensity and Organizational Performance, Robert F. Lusch, Gene R. Laczniak
Marketing Faculty Research and Publications

The Influence of Stated Organizational Concern upon Ethical Decision Making, Gene R. Laczniak, Edward Inderrieden
Marketing Faculty Research and Publications

The Case for and against Televised Political Advertising: Implications for Research and Public Policy, Gene R. Laczniak, Clarke L. Caywood
Marketing Faculty Research and Publications

The Business Environment of 1995 as Seen by Wisconsin Business Executives, Gene R. Laczniak, Steven C. Ross, Robert F. Lusch
Marketing Faculty Research and Publications

Ethics and Personal Selling: Death of a Salesman as an Ethical Primer, Clarke L. Caywood, Gene R. Laczniak
Marketing Faculty Research and Publications

Environment and Strategy in 1995: A Survey of High-Level Executives, Gene R. Laczniak, Robert F. Lusch
Marketing Faculty Research and Publications

Marketing Ethics: Guidelines for Managers, Gene R. Laczniak
Books by Marquette University Faculty

Frameworks for Analysing Marketing Ethics, Gene R. Laczniak
Marketing Faculty Research and Publications

Incorporating Marketing Ethics into the Organization, Gene R. Laczniak, Patrick E. Murphy
Marketing Faculty Research and Publications

Growth versus Retrenchment Strategies in Marketing. The Australian Experience, A. Pecotich, Gene R. Laczniak, Edward Inderrieden
Marketing Faculty Research and Publications

Business Ethics: A Manager's Primer, Gene R. Laczniak
Marketing Faculty Research and Publications

Framework for Analyzing Marketing Ethics, Gene R. Laczniak
Marketing Faculty Research and Publications

Public Participation in Rulemaking by the Federal Trade Commission: A Survey of Some Recent Experiences, Gene R. Laczniak, Anne Curley
Marketing Faculty Research and Publications

Autoline: Turnin Consumer Grief to Relief, T. R. Martin, Gene R. Laczniak
Marketing Faculty Research and Publications

Some Prescriptions for Marketing, Patrick E. Murphy, Gene R. Laczniak
Marketing Faculty Research and Publications

Ethical Marketing: Perceptions of Economic Goods and Social Problems, Gene R. Laczniak, Robert F. Lusch, William A. Strang
Marketing Faculty Research and Publications

The “Ethics of Social Ideas” Versus the “Ethics of Marketing Social Ideas”, Robert F. Lusch, Gene R. Laczniak, Patrick E. Murphy
Marketing Faculty Research and Publications

Dimensions of Future Marketing, Gene R. Laczniak, Jon G. Udell
Marketing Faculty Research and Publications

Generic Supermarket Items: A Product and Consumer Analysis, Patrick E. Murphy, Gene R. Laczniak
Marketing Faculty Research and Publications

Broadened Marketing and Social Order: A Reply, Gene R. Laczniak, Donald A. Michie
Marketing Faculty Research and Publications

Information Content in Print Advertising, Gene R. Laczniak
Marketing Faculty Research and Publications

The Social Disorder of the Broadened Concept of Marketing, Gene R. Laczniak, Donald A. Michie
Marketing Faculty Research and Publications

Social Marketing: Its Ethical Dimensions, Gene R. Laczniak, Robert F. Lusch, Patrick E. Murphy
Marketing Faculty Research and Publications

An Empirical Study of Hospital Buying, Gene R. Laczniak
Marketing Faculty Research and Publications

Evaluating the Marketing of Energy Conservation by Utilities, Gene R. Laczniak, Patrick E. Murphy, Richard Robinson
Marketing Faculty Research and Publications

Ethical Guidelines for Business and Social Marketing, Patrick E. Murphy, Gene R. Laczniak, Robert F. Lusch
Marketing Faculty Research and Publications

Marketing Metrics to the American Public: An Interview with Dr. Eugene Laczniak, V. Mickevicius, Gene R. Laczniak
Marketing Faculty Research and Publications

Futures Research: A New Perspective for Corporate Planning, Gene R. Laczniak, Robert F. Lusch
Marketing Faculty Research and Publications

Women Executives: Their Educational Needs in Marketing, Patrick E. Murphy, Gene R. Laczniak
Marketing Faculty Research and Publications

Marketing in 1985: A View from the Ivory Tower: How will the business environment of 1985 affect competitive marketing strategy?, Gene R. Laczniak, Robert F. Lusch, Jon G. Udell
Marketing Faculty Research and Publications

The Business Environment of 1985, Jon G. Udell, Robert F. Lusch, Gene R. Laczniak
Marketing Faculty Research and Publications

The Future of Marketing Strategy, Robert F. Lusch, Jon G. Udell, Gene R. Laczniak
Marketing Faculty Research and Publications