e-Publications@Marquette

What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers, J. Craig Andrews, Scot Burton, Gregory T. Gundlach, Ronald Paul Hill, Jeremy Kees, Richard G. Netemeyer, Kristen L. Walker
Marketing Faculty Research and Publications

Identifying and Selecting Effective Graphic Health Warnings to Prevent Perceptual Wearout on Tobacco Packaging and in Advertising, Scot Burton, J. Craig Andrews, Richard G. Netemeyer
Marketing Faculty Research and Publications

What Consumers Actually Know: The Role of Objective Nutrition Knowledge in Processing Stop Sign and Traffic Light Front-of-Pack Nutrition Labels, J. Craig Andrews, Richard G. Netemeyer, Scot Burton, Jeremy Kees
Marketing Faculty Research and Publications

Effects of E-Cigarette Health Warnings and Modified Risk Ad Claims on Adolescent E-Cigarette Craving and Susceptibility, J. Craig Andrews, Darren Mays, Richard G. Netemeyer, Scot Burton, Jeremy Kees
Marketing Faculty Research and Publications

Marketers’ Use Of Alternative Front-Of-Package Nutrition Symbols: An Examination Of Effects On Product Evaluations, Christopher L. Newman, Scot Burton, J. Craig Andrews, Richard G. Netemeyer, Jeremy Kees
Marketing Faculty Research and Publications

Effects of Plain Package Branding and Graphic Health Warnings on Adolescent Smokers in the USA, Spain And France, J. Craig Andrews, Richard G. Netemeyer, Scot Burton, Jeremy Kees
Marketing Faculty Research and Publications

The Role of Social Marketing in Preventing and Reducing Substance Abuse, J. Craig Andrews, Richard G. Netemeyer
Marketing Faculty Research and Publications

How Graphic Visual Health Warnings Affect Young Smokers' Thoughts of Quitting, J. Craig Andrews, Richard G. Netemeyer, Jeremy Kees, Scot Burton
Marketing Faculty Research and Publications

Impacting the Future Smoking Behavior of Young Smokers and Nonsmokers: Identifying Effective Visual Tobacco Warnings for Packaging and Advertising, Scot Burton, J. Craig Andrews, Richard G. Netemeyer, Jeremy Kees
Marketing Faculty Research and Publications

The Nutrition Elite: Do Only the Highest Levels of Caloric Knowledge, Obesity Knowledge, and Motivation Matter in Processing Nutrition Ad Claims and Disclosures?, J. Craig Andrews, Richard G. Netemeyer, Scot Burton
Marketing Faculty Research and Publications

How Do Antitobacco Campaign Advertising and Smoking Status Affect Beliefs and Intentions? Some Similarities and Differences Between Adults and Adolescents, Andrea Heintz Tangari, Scot Burton, J. Craig Andrews, Richard G. Netemeyer
Marketing Faculty Research and Publications

Examining the Cross-National Applicability of Multi-Item, Multidimensional Measures using Generalizability Theory, Srinivas Durvasula, Richard G. Netemeyer, J. Craig Andrews, Steven Lysonski
Marketing Faculty Research and Publications

Effects of Antismoking Advertising-Based Beliefs on Adult Smokers’ Consideration of Quitting, Richard G. Netemeyer, J. Craig Andrews, Scot Burton
Marketing Faculty Research and Publications

Understanding Adolescent Intentions to Smoke: An Examination of Relationships Among Social Influence, Prior Trial Behavior, and Antitobacco Campaign Advertising, J. Craig Andrews, Richard G. Netemeyer, Scot Burton, David Paul Moberg, Ann Christiansen
Marketing Faculty Research and Publications

Health Risks, Past Usage, and Intention to Use Weight Loss Products in Normal Weight Women with High and Low Body Dysphoria, B. L. Whisenhunt, D. A. Williamson, Richard G. Netemeyer, J. Craig Andrews
Marketing Faculty Research and Publications

Modeling Potential Psychological Risk Factors of Pathological Gambling, Scot Burton, Richard G. Netemeyer, J. Craig Andrews
Marketing Faculty Research and Publications

Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type and Disclosure Conditions, J. Craig Andrews, Scot Burton, Richard G. Netemeyer
Marketing Faculty Research and Publications

Nutrition Ad Claims and Disclosures: Interaction and Mediation Effects for Consumer Evaluations of the Brand and the Ad, Scot Burton, J. Craig Andrews, Richard G. Netemeyer
Marketing Faculty Research and Publications

Consumer Generalization of Nutrient Content Claims in Advertising, J. Craig Andrews, Richard G. Netemeyer, Scot Burton
Marketing Faculty Research and Publications

A Cross-Cultural Comparison of Consumer Ethnocentrism in the United States and Russia, Srinivas Durvasula, J. Craig Andrews, Richard G. Netemeyer
Marketing Faculty Research and Publications

Alcohol Warning Label Effects: Socialization, Addiction, and Public Policy Issues, J. Craig Andrews, Richard G. Netemeyer
Marketing Faculty Research and Publications

Testing the Cross-National Applicability of U.S. and Russian Advertising Belief and Attitude Measures, J. Craig Andrews, Srinivas Durvasula, Richard G. Netemeyer
Marketing Faculty Research and Publications

Effects of Consumption Frequency on Believability and Attitudes Toward Alcohol Warning Labels, J. Craig Andrews, Richard G. Netemeyer, Srinivas Durvasula
Marketing Faculty Research and Publications

Believability and Attitudes toward Alcohol Warning Label Information: The Role of Persuasive Communications Theory, J. Craig Andrews, Richard G. Netemeyer, Srinivas Durvasula
Marketing Faculty Research and Publications