e-Publications@Marquette

What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers, J. Craig Andrews, Scot Burton, Gregory T. Gundlach, Ronald Paul Hill, Jeremy Kees, Richard G. Netemeyer, Kristen L. Walker
Marketing Faculty Research and Publications

Identifying and Selecting Effective Graphic Health Warnings to Prevent Perceptual Wearout on Tobacco Packaging and in Advertising, Scot Burton, J. Craig Andrews, Richard G. Netemeyer
Marketing Faculty Research and Publications

A Longitudinal Assessment of Corrective Advertising Mandated in United States v. Philip Morris USA, Inc., Christopher Berry, Scot Burton, Jeremy Kees, J. Craig Andrews
Marketing Faculty Research and Publications

What Consumers Actually Know: The Role of Objective Nutrition Knowledge in Processing Stop Sign and Traffic Light Front-of-Pack Nutrition Labels, J. Craig Andrews, Richard G. Netemeyer, Scot Burton, Jeremy Kees
Marketing Faculty Research and Publications

Effects of E-Cigarette Health Warnings and Modified Risk Ad Claims on Adolescent E-Cigarette Craving and Susceptibility, J. Craig Andrews, Darren Mays, Richard G. Netemeyer, Scot Burton, Jeremy Kees
Marketing Faculty Research and Publications

Marketers’ Use Of Alternative Front-Of-Package Nutrition Symbols: An Examination Of Effects On Product Evaluations, Christopher L. Newman, Scot Burton, J. Craig Andrews, Richard G. Netemeyer, Jeremy Kees
Marketing Faculty Research and Publications

Nutrition Labeling in the United States and the Role of Consumer Processing, Message Structure, and Moderating Conditions, J. Craig Andrews, Scot Burton, Laurel Aynne Cook
Marketing Faculty Research and Publications

Effects of Plain Package Branding and Graphic Health Warnings on Adolescent Smokers in the USA, Spain And France, J. Craig Andrews, Richard G. Netemeyer, Scot Burton, Jeremy Kees
Marketing Faculty Research and Publications

Do Males and Females Differ? Understanding Gender Differences in Graphic Cigarette Warnings’ Effect on Young Adult Smokers’ Thoughts of Quitting, Christopher Berry, Scot Burton, J. Craig Andrews, Jeremy Kees
Marketing Faculty Research and Publications

Government Efforts to Aid Consumer Well-being: Understanding Federal Health Warnings and Disclosures, Jeremy Kees, Scot Burton, J. Craig Andrews
Marketing Faculty Research and Publications

How Graphic Visual Health Warnings Affect Young Smokers' Thoughts of Quitting, J. Craig Andrews, Richard G. Netemeyer, Jeremy Kees, Scot Burton
Marketing Faculty Research and Publications

Impacting the Future Smoking Behavior of Young Smokers and Nonsmokers: Identifying Effective Visual Tobacco Warnings for Packaging and Advertising, Scot Burton, J. Craig Andrews, Richard G. Netemeyer, Jeremy Kees
Marketing Faculty Research and Publications

Is Simpler Always Better? Consumer Evaluations of Front-of-Package Nutrition Symbols, J. Craig Andrews, Scot Burton, Jeremy Kees
Marketing Faculty Research and Publications

Can Corrective Ad Statements Based on U.S. v. Philip Morris USA Inc. Affect Consumer Beliefs about Smoking?, Andrea Heintz Tangari, Jeremy Kees, J. Craig Andrews, Scot Burton
Marketing Faculty Research and Publications

Understanding How Graphic Pictorial Warnings Work on Cigarette Packaging, Jeremy Kees, Scot Burton, J. Craig Andrews, John Kozup
Marketing Faculty Research and Publications

The Nutrition Elite: Do Only the Highest Levels of Caloric Knowledge, Obesity Knowledge, and Motivation Matter in Processing Nutrition Ad Claims and Disclosures?, J. Craig Andrews, Richard G. Netemeyer, Scot Burton
Marketing Faculty Research and Publications

How Do Antitobacco Campaign Advertising and Smoking Status Affect Beliefs and Intentions? Some Similarities and Differences Between Adults and Adolescents, Andrea Heintz Tangari, Scot Burton, J. Craig Andrews, Richard G. Netemeyer
Marketing Faculty Research and Publications

Tests of Graphic Visuals and Cigarette Package Warning Combinations: Implications for the Framework Convention on Tobacco Control, Jeremy Kees, Scot Burton, J. Craig Andrews, John Kozup
Marketing Faculty Research and Publications

Effects of Antismoking Advertising-Based Beliefs on Adult Smokers’ Consideration of Quitting, Richard G. Netemeyer, J. Craig Andrews, Scot Burton
Marketing Faculty Research and Publications

Understanding Adolescent Intentions to Smoke: An Examination of Relationships Among Social Influence, Prior Trial Behavior, and Antitobacco Campaign Advertising, J. Craig Andrews, Richard G. Netemeyer, Scot Burton, David Paul Moberg, Ann Christiansen
Marketing Faculty Research and Publications

Modeling Potential Psychological Risk Factors of Pathological Gambling, Scot Burton, Richard G. Netemeyer, J. Craig Andrews
Marketing Faculty Research and Publications

Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type and Disclosure Conditions, J. Craig Andrews, Scot Burton, Richard G. Netemeyer
Marketing Faculty Research and Publications

Nutrition Ad Claims and Disclosures: Interaction and Mediation Effects for Consumer Evaluations of the Brand and the Ad, Scot Burton, J. Craig Andrews, Richard G. Netemeyer
Marketing Faculty Research and Publications

Consumer Generalization of Nutrient Content Claims in Advertising, J. Craig Andrews, Richard G. Netemeyer, Scot Burton
Marketing Faculty Research and Publications

The Effects of Nutrition Package Claims, Nutrition Facts Panels, and Motivation to Process Nutrition Information on Consumer Product Evaluations, Scott B. Keller, Mike Landry, Jeanne Olson, Anne M. Velliquette, Scot Burton, J. Craig Andrews
Marketing Faculty Research and Publications

Age, Product Nutrition, and Label Format Effects on Consumer Perceptions and Product Evaluations, Scot Burton, J. Craig Andrews
Marketing Faculty Research and Publications