e-Publications@Marquette

Technology and its CRM Implications in the Shipping Industry, Srinivas Durvasula, Steven Lysonski, Subhash Mehta
Marketing Faculty Research and Publications

Competitive Positioning in International Logistics: Identifying a System of Attributes Through Neural Networks and Decision Trees, Srinivas Durvasula, Steven Lysonski, Subhash Mehta
Marketing Faculty Research and Publications

Finding the Sweet Spot: A Two Industry Study Using the Zone of Tolerance to Identify Determinant Service Quality Attributes, Srinivas Durvasula, Antonio Lobo, Steven Lysonski, Subhash Mehta
Marketing Faculty Research and Publications

Service Encounters: The Missing Link Between Service Quality Perceptions and Satisfaction, Srinivas Durvasula, Steven Lysonski, Subhash Mehta
Marketing Faculty Research and Publications

The Impact of Attitudinal Variables on Service Quality Perceptions, Expectations, and Service Satisfaction: A Study of a Primary Health Care System, Srinivas Durvasula, Roshnee Ramsaran-Fowdar, Steven Lysonski, Subhash Mehta
Marketing Faculty Research and Publications

Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry, Srinivas Durvasula, Steven Lysonski, Subhash Mehta, Buck Peng Tang
Marketing Faculty Research and Publications

Understanding the Interfaces: How Ocean Freight Shipping Lines Can Maximize Satisfaction, Srinivas Durvasula, Steven Lysonski, Subhash Mehta
Marketing Faculty Research and Publications

A Decision Tree Calculus for Selecting Service Satisfaction Determinants in the Industrial Sector, Steven Lysonski, Srinivas Durvasula, Subhash Mehta
Marketing Faculty Research and Publications

Business to Business Marketing: Service Recovery and Customer Satisfaction Issues with Ocean Shipping Lines, Srinivas Durvasula, Steven Lysonski, Subhash Mehta
Marketing Faculty Research and Publications

A Cross-Cultural Comparison of Cognitive Responses, Beliefs, and Attitudes Toward Advertising in General in Two Asian Countries, Srinivas Durvasula, Steven Lysonski, Subhash Mehta
Marketing Faculty Research and Publications

Testing the SERVQUAL Scale in the Business-to-Business Sector: The Case of Ocean Freight Shipping Service, Srinivas Durvasula, Steven Lysonski, Subhash Mehta
Marketing Faculty Research and Publications

Advertising Beliefs and Attitudes: Are Students and General Consumers Indeed Different?, Srinivas Durvasula, Subhash Mehta, J. Craig Andrews, Steven Lysonski
Marketing Faculty Research and Publications