Part of the Marketing Commons

Works by Brian I. Spaid in Marketing

2019

The Upside Of Showrooming: How Online Information Creates Positive Spill-Over For The Brick-And-Mortar Retailer, Brian I. Spaid, Bonnie O'Neill, Terence T. Ow
Marketing Faculty Research and Publications

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2018

Exploring the Sources of Design Innovations: Insights from the Computer, Communications and Audio Equipment Industries, Sujan M. Dan, Brian I. Spaid, Charles H. Noble
Marketing Faculty Research and Publications

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Exploring Consumer Collecting Behavior: A Conceptual Model and Research Agenda, Brian I. Spaid
Marketing Faculty Research and Publications

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