Part of the Marketing Commons

Works by Buck Peng Tang in Marketing

2005

Relationship Quality vs. Service Quality: An Investigation of Their Impact On Value, Satisfaction, Behavioral Intentions in the Life Insurance Industry, Srinivas Durvasula, Steven Lysonski, Subhash C. Mehta, Buck Peng Tang
Marketing Faculty Research and Publications

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2004

Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry, Srinivas Durvasula, Steven Lysonski, Subhash Mehta, Buck Peng Tang
Marketing Faculty Research and Publications

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