Part of the Marketing Commons

Works by Darrel D. Muehling in Marketing

2022

The Effects of Advertising Distinctiveness and Message Content Involvement on Cognitive and Affective Responses to Advertising, J. Craig Andrews, Syed Akhter, Srinivas Durvasula, Darrel D. Muehling
Syed H. Akhter

1992

The Effects of Advertising Distinctiveness and Message Content Involvement on Cognitive and Affective Responses to Advertising, J. Craig Andrews, Syed Akhter, Srinivas Durvasula, Darrel D. Muehling
Marketing Faculty Research and Publications

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