e-Publications@Marquette

What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers, J. Craig Andrews, Scot Burton, Gregory T. Gundlach, Ronald Paul Hill, Jeremy Kees, Richard G. Netemeyer, Kristen L. Walker
Marketing Faculty Research and Publications

Influence on Brand Evaluation: Consumers' Behavior and Marketing Strategies, Syed Akhter, Richard Reardon, J. Craig Andrews
Syed H. Akhter

The Influence of Retail Store Environment On Brand-Related Judgments, Syed Akhter, J. Craig Andrews, Srinivas Durvasula
Syed H. Akhter

The Effects of Advertising Distinctiveness and Message Content Involvement on Cognitive and Affective Responses to Advertising, J. Craig Andrews, Syed Akhter, Srinivas Durvasula, Darrel D. Muehling
Syed H. Akhter

Identifying and Selecting Effective Graphic Health Warnings to Prevent Perceptual Wearout on Tobacco Packaging and in Advertising, Scot Burton, J. Craig Andrews, Richard G. Netemeyer
Marketing Faculty Research and Publications

A Longitudinal Assessment of Corrective Advertising Mandated in United States v. Philip Morris USA, Inc., Christopher Berry, Scot Burton, Jeremy Kees, J. Craig Andrews
Marketing Faculty Research and Publications

What Consumers Actually Know: The Role of Objective Nutrition Knowledge in Processing Stop Sign and Traffic Light Front-of-Pack Nutrition Labels, J. Craig Andrews, Richard G. Netemeyer, Scot Burton, Jeremy Kees
Marketing Faculty Research and Publications

Children and Online Privacy Protection: Empowerment from Cognitive Defense Strategies, J. Craig Andrews, Kristen L. Walker, Jeremy Kees
Marketing Faculty Research and Publications

Effects of E-Cigarette Health Warnings and Modified Risk Ad Claims on Adolescent E-Cigarette Craving and Susceptibility, J. Craig Andrews, Darren Mays, Richard G. Netemeyer, Scot Burton, Jeremy Kees
Marketing Faculty Research and Publications

Marketers’ Use Of Alternative Front-Of-Package Nutrition Symbols: An Examination Of Effects On Product Evaluations, Christopher L. Newman, Scot Burton, J. Craig Andrews, Richard G. Netemeyer, Jeremy Kees
Marketing Faculty Research and Publications

A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research, J. Craig Andrews, Srinivas Durvasula, Syed H. Akhter
Syed H. Akhter

Nutrition Labeling in the United States and the Role of Consumer Processing, Message Structure, and Moderating Conditions, J. Craig Andrews, Scot Burton, Laurel Aynne Cook
Marketing Faculty Research and Publications

How Do Consumers Use Nutrition Labels on Food Products in the United States?, Yuanting Zhang, John T. Chen, Suohong Wang, J. Craig Andrews, Alan S. Levy
Marketing Faculty Research and Publications

Effects of Plain Package Branding and Graphic Health Warnings on Adolescent Smokers in the USA, Spain And France, J. Craig Andrews, Richard G. Netemeyer, Scot Burton, Jeremy Kees
Marketing Faculty Research and Publications

Do Males and Females Differ? Understanding Gender Differences in Graphic Cigarette Warnings’ Effect on Young Adult Smokers’ Thoughts of Quitting, Christopher Berry, Scot Burton, J. Craig Andrews, Jeremy Kees
Marketing Faculty Research and Publications

The Role of Social Marketing in Preventing and Reducing Substance Abuse, J. Craig Andrews, Richard G. Netemeyer
Marketing Faculty Research and Publications

Factors to Consider in Improving Prescription Drug Pharmacy Leaflets, J. Craig Andrews, Jeremy Kees, Kala L. Paul, Terry C. Davis, Michael S. Wolf
Marketing Faculty Research and Publications

Government Efforts to Aid Consumer Well-being: Understanding Federal Health Warnings and Disclosures, Jeremy Kees, Scot Burton, J. Craig Andrews
Marketing Faculty Research and Publications

How Graphic Visual Health Warnings Affect Young Smokers' Thoughts of Quitting, J. Craig Andrews, Richard G. Netemeyer, Jeremy Kees, Scot Burton
Marketing Faculty Research and Publications

Consumer Research Needs from the Food and Drug Administration on Front-of-Package Nutritional Labeling, J. Craig Andrews, Chung-Tung Jordan Lin, Alan S. Levy, Serena Lo
Marketing Faculty Research and Publications

Impacting the Future Smoking Behavior of Young Smokers and Nonsmokers: Identifying Effective Visual Tobacco Warnings for Packaging and Advertising, Scot Burton, J. Craig Andrews, Richard G. Netemeyer, Jeremy Kees
Marketing Faculty Research and Publications

Is Simpler Always Better? Consumer Evaluations of Front-of-Package Nutrition Symbols, J. Craig Andrews, Scot Burton, Jeremy Kees
Marketing Faculty Research and Publications

Warnings and Disclosures, J. Craig Andrews
Marketing Faculty Research and Publications

Broadening Journal of Public Policy & Marketing’s Outreach: My "Tour of Duty” as Editor, J. Craig Andrews
Marketing Faculty Research and Publications

Copy Test Methods to Pretest Advertisements, Cornelia Pechmann, J. Craig Andrews
Marketing Faculty Research and Publications

Methodological Issues and Challenges in Conducting Social Impact Evaluations, Cornelia Pechmann, J. Craig Andrews
Marketing Faculty Research and Publications

Can Corrective Ad Statements Based on U.S. v. Philip Morris USA Inc. Affect Consumer Beliefs about Smoking?, Andrea Heintz Tangari, Jeremy Kees, J. Craig Andrews, Scot Burton
Marketing Faculty Research and Publications

Understanding How Graphic Pictorial Warnings Work on Cigarette Packaging, Jeremy Kees, Scot Burton, J. Craig Andrews, John Kozup
Marketing Faculty Research and Publications

Segmentation in Social Marketing: Insights from the European Union’s Multi-Country, Antismoking Campaign, Gianfranco Walsh, Louise M. Hassan, Edward Shiu, J. Craig Andrews, Gerard Hastings
Marketing Faculty Research and Publications

The Nutrition Elite: Do Only the Highest Levels of Caloric Knowledge, Obesity Knowledge, and Motivation Matter in Processing Nutrition Ad Claims and Disclosures?, J. Craig Andrews, Richard G. Netemeyer, Scot Burton
Marketing Faculty Research and Publications

Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices that Mask Marketing Messages, Ross D. Petty, J. Craig Andrews
Marketing Faculty Research and Publications

How Do Antitobacco Campaign Advertising and Smoking Status Affect Beliefs and Intentions? Some Similarities and Differences Between Adults and Adolescents, Andrea Heintz Tangari, Scot Burton, J. Craig Andrews, Richard G. Netemeyer
Marketing Faculty Research and Publications

Consumer Protection, J. Craig Andrews
Marketing Faculty Research and Publications

Tests of Graphic Visuals and Cigarette Package Warning Combinations: Implications for the Framework Convention on Tobacco Control, Jeremy Kees, Scot Burton, J. Craig Andrews, John Kozup
Marketing Faculty Research and Publications

Entertainment Industry Ratings Disclosures and the Clear and Conspicuous Standard, Mariea Grubbs Hoy, J. Craig Andrews
Marketing Faculty Research and Publications

Examining the Cross-National Applicability of Multi-Item, Multidimensional Measures using Generalizability Theory, Srinivas Durvasula, Richard G. Netemeyer, J. Craig Andrews, Steven Lysonski
Marketing Faculty Research and Publications

Effects of Antismoking Advertising-Based Beliefs on Adult Smokers’ Consideration of Quitting, Richard G. Netemeyer, J. Craig Andrews, Scot Burton
Marketing Faculty Research and Publications

Adherence of Prime-Time Television Advertising Disclosures to the “Clear and Conspicuous" Standard: 1990 vs. 2002, Mariea Grubbs Hoy, J. Craig Andrews
Marketing Faculty Research and Publications

Understanding Adolescent Intentions to Smoke: An Examination of Relationships Among Social Influence, Prior Trial Behavior, and Antitobacco Campaign Advertising, J. Craig Andrews, Richard G. Netemeyer, Scot Burton, David Paul Moberg, Ann Christiansen
Marketing Faculty Research and Publications

Health Risks, Past Usage, and Intention to Use Weight Loss Products in Normal Weight Women with High and Low Body Dysphoria, B. L. Whisenhunt, D. A. Williamson, Richard G. Netemeyer, J. Craig Andrews
Marketing Faculty Research and Publications

Editor's Statement, J. Craig Andrews
Marketing Faculty Research and Publications

The Use of Marketing Knowledge in Formulating and Enforcing Consumer Protection Policy, J. Craig Andrews
Marketing Faculty Research and Publications

Modeling Potential Psychological Risk Factors of Pathological Gambling, Scot Burton, Richard G. Netemeyer, J. Craig Andrews
Marketing Faculty Research and Publications

Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type and Disclosure Conditions, J. Craig Andrews, Scot Burton, Richard G. Netemeyer
Marketing Faculty Research and Publications

Nutrition Ad Claims and Disclosures: Interaction and Mediation Effects for Consumer Evaluations of the Brand and the Ad, Scot Burton, J. Craig Andrews, Richard G. Netemeyer
Marketing Faculty Research and Publications

Incoming Editor’s Statement, J. Craig Andrews
Marketing Faculty Research and Publications

The Role of Qualifying Language on Consumer Perceptions of Environmental Claims, Thomas J. Maronick, J. Craig Andrews
Marketing Faculty Research and Publications

Consumer Generalization of Nutrient Content Claims in Advertising, J. Craig Andrews, Richard G. Netemeyer, Scot Burton
Marketing Faculty Research and Publications

Warnings and Disclosures: Special Editor’s Note, J. Craig Andrews
Marketing Faculty Research and Publications

The Effects of Nutrition Package Claims, Nutrition Facts Panels, and Motivation to Process Nutrition Information on Consumer Product Evaluations, Scott B. Keller, Mike Landry, Jeanne Olson, Anne M. Velliquette, Scot Burton, J. Craig Andrews
Marketing Faculty Research and Publications

A Cross-Cultural Comparison of Consumer Ethnocentrism in the United States and Russia, Srinivas Durvasula, J. Craig Andrews, Richard G. Netemeyer
Marketing Faculty Research and Publications

Advertising Beliefs and Attitudes: Are Students and General Consumers Indeed Different?, Srinivas Durvasula, Subhash Mehta, J. Craig Andrews, Steven Lysonski
Marketing Faculty Research and Publications

Age, Product Nutrition, and Label Format Effects on Consumer Perceptions and Product Evaluations, Scot Burton, J. Craig Andrews
Marketing Faculty Research and Publications

Overview: The Role of Consumer Research Evidence in Recent National Advertising Regulation, J. Craig Andrews
Marketing Faculty Research and Publications

Alcohol Warning Label Effects: Socialization, Addiction, and Public Policy Issues, J. Craig Andrews, Richard G. Netemeyer
Marketing Faculty Research and Publications

Advertising Research Issues from FTC Versus Stouffer Foods Corporation, J. Craig Andrews, Thomas J. Maronick
Marketing Faculty Research and Publications

The Effectiveness of Alcohol Warning Labels: A Review and Extension, J. Craig Andrews
Marketing Faculty Research and Publications

The Influence of Retail Store Environment On Brand-Related Judgments, Syed Akhter, J. Craig Andrews, Srinivas Durvasula
Marketing Faculty Research and Publications

Testing the Cross-National Applicability of U.S. and Russian Advertising Belief and Attitude Measures, J. Craig Andrews, Srinivas Durvasula, Richard G. Netemeyer
Marketing Faculty Research and Publications

The Effects of Advertising Distinctiveness and Message Content Involvement on Cognitive and Affective Responses to Advertising, J. Craig Andrews, Syed Akhter, Srinivas Durvasula, Darrel D. Muehling
Marketing Faculty Research and Publications

Understanding Cross-Cultural Student Perceptions of Advertising in General: Implications for Advertising Educators and Practitioners, J. Craig Andrews, Srinivas Durvasula, Steven Lysonski
Marketing Faculty Research and Publications

Effects of Consumption Frequency on Believability and Attitudes Toward Alcohol Warning Labels, J. Craig Andrews, Richard G. Netemeyer, Srinivas Durvasula
Marketing Faculty Research and Publications

Suggestions For Manipulating and Measuring Involvement in Advertising Message Content, J. Craig Andrews, Srinivas Durvasula
Marketing Faculty Research and Publications

Effects of Involvement, Argument Strength and Source Characteristics on Central and Peripheral Processing of Advertising, J. Craig Andrews, Terence A. Shimp
Marketing Faculty Research and Publications

A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research, J. Craig Andrews, Srinivas Durvasula, Syed H. Akhter
Marketing Faculty Research and Publications

Effects of Moderating Variables on Product Managers' Behavior, Steven Lysonski, J. Craig Andrews
Marketing Faculty Research and Publications

Believability and Attitudes toward Alcohol Warning Label Information: The Role of Persuasive Communications Theory, J. Craig Andrews, Richard G. Netemeyer, Srinivas Durvasula
Marketing Faculty Research and Publications

Influence on Brand Evaluation: Consumers' Behavior and Marketing Strategies, Syed Akhter, Richard Reardon, J. Craig Andrews
Marketing Faculty Research and Publications