e-Publications@Marquette

What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers, J. Craig Andrews, Scot Burton, Gregory T. Gundlach, Ronald Paul Hill, Jeremy Kees, Richard G. Netemeyer, Kristen L. Walker
Marketing Faculty Research and Publications

A Longitudinal Assessment of Corrective Advertising Mandated in United States v. Philip Morris USA, Inc., Christopher Berry, Scot Burton, Jeremy Kees, J. Craig Andrews
Marketing Faculty Research and Publications

What Consumers Actually Know: The Role of Objective Nutrition Knowledge in Processing Stop Sign and Traffic Light Front-of-Pack Nutrition Labels, J. Craig Andrews, Richard G. Netemeyer, Scot Burton, Jeremy Kees
Marketing Faculty Research and Publications

Children and Online Privacy Protection: Empowerment from Cognitive Defense Strategies, J. Craig Andrews, Kristen L. Walker, Jeremy Kees
Marketing Faculty Research and Publications

Effects of E-Cigarette Health Warnings and Modified Risk Ad Claims on Adolescent E-Cigarette Craving and Susceptibility, J. Craig Andrews, Darren Mays, Richard G. Netemeyer, Scot Burton, Jeremy Kees
Marketing Faculty Research and Publications

Marketers’ Use Of Alternative Front-Of-Package Nutrition Symbols: An Examination Of Effects On Product Evaluations, Christopher L. Newman, Scot Burton, J. Craig Andrews, Richard G. Netemeyer, Jeremy Kees
Marketing Faculty Research and Publications

Effects of Plain Package Branding and Graphic Health Warnings on Adolescent Smokers in the USA, Spain And France, J. Craig Andrews, Richard G. Netemeyer, Scot Burton, Jeremy Kees
Marketing Faculty Research and Publications

Do Males and Females Differ? Understanding Gender Differences in Graphic Cigarette Warnings’ Effect on Young Adult Smokers’ Thoughts of Quitting, Christopher Berry, Scot Burton, J. Craig Andrews, Jeremy Kees
Marketing Faculty Research and Publications

Factors to Consider in Improving Prescription Drug Pharmacy Leaflets, J. Craig Andrews, Jeremy Kees, Kala L. Paul, Terry C. Davis, Michael S. Wolf
Marketing Faculty Research and Publications

Government Efforts to Aid Consumer Well-being: Understanding Federal Health Warnings and Disclosures, Jeremy Kees, Scot Burton, J. Craig Andrews
Marketing Faculty Research and Publications

How Graphic Visual Health Warnings Affect Young Smokers' Thoughts of Quitting, J. Craig Andrews, Richard G. Netemeyer, Jeremy Kees, Scot Burton
Marketing Faculty Research and Publications

Impacting the Future Smoking Behavior of Young Smokers and Nonsmokers: Identifying Effective Visual Tobacco Warnings for Packaging and Advertising, Scot Burton, J. Craig Andrews, Richard G. Netemeyer, Jeremy Kees
Marketing Faculty Research and Publications

Is Simpler Always Better? Consumer Evaluations of Front-of-Package Nutrition Symbols, J. Craig Andrews, Scot Burton, Jeremy Kees
Marketing Faculty Research and Publications

Can Corrective Ad Statements Based on U.S. v. Philip Morris USA Inc. Affect Consumer Beliefs about Smoking?, Andrea Heintz Tangari, Jeremy Kees, J. Craig Andrews, Scot Burton
Marketing Faculty Research and Publications

Understanding How Graphic Pictorial Warnings Work on Cigarette Packaging, Jeremy Kees, Scot Burton, J. Craig Andrews, John Kozup
Marketing Faculty Research and Publications

Tests of Graphic Visuals and Cigarette Package Warning Combinations: Implications for the Framework Convention on Tobacco Control, Jeremy Kees, Scot Burton, J. Craig Andrews, John Kozup
Marketing Faculty Research and Publications