Part of the Marketing Commons
Understanding How Graphic Pictorial Warnings Work on Cigarette Packaging, Jeremy Kees, Scot Burton, J. Craig Andrews, John Kozup Marketing Faculty Research and Publications
PDF
Tests of Graphic Visuals and Cigarette Package Warning Combinations: Implications for the Framework Convention on Tobacco Control, Jeremy Kees, Scot Burton, J. Craig Andrews, John Kozup Marketing Faculty Research and Publications
Advanced Search