Part of the Marketing Commons

Works by John Watson in Marketing

2003

Should Marketing Managers Be Concerned about Attitudes towards Marketing and Consumerism in New Zealand: A Longitudinal View, Steven Lysonski, Srinivas Durvasula, John Watson
Marketing Faculty Research and Publications

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2002

Cultural Values and Important Possessions: A Cross-Cultural Analysis, John Watson, Steven Lysonski, Tamara Gillan, Leslie Raymore
Marketing Faculty Research and Publications

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2001

Does Vanity Describe Other Cultures?: A Cross Cultural Examination of the Vanity Scale, Srinivas Durvasula, Steven Lysonski, John Watson
Marketing Faculty Research and Publications

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