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Dimensions of Future Marketing, Gene R. Laczniak, Jon G. Udell Marketing Faculty Research and Publications
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Marketing in 1985: A View from the Ivory Tower: How will the business environment of 1985 affect competitive marketing strategy?, Gene R. Laczniak, Robert F. Lusch, Jon G. Udell Marketing Faculty Research and Publications
The Business Environment of 1985, Jon G. Udell, Robert F. Lusch, Gene R. Laczniak Marketing Faculty Research and Publications
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The Future of Marketing Strategy, Robert F. Lusch, Jon G. Udell, Gene R. Laczniak Marketing Faculty Research and Publications
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