e-Publications@Marquette

Ethical Foundations for Exchange in Service Ecosystems, Patrick E. Murphy, Gene R. Laczniak
Marketing Faculty Research and Publications

The Role of Normative Marketing Ethics, Gene R. Laczniak, Patrick E. Murphy
Marketing Faculty Research and Publications

The Relationship Between Marketing Ethics and Corporate Social Responsibility: Serving Stakeholders and the Common Good, Gene R. Laczniak, Patrick E. Murphy
Marketing Faculty Research and Publications

Corporate Societal Responsibility in Marketing: Normatively Broadening the Concept, Patrick E. Murphy, Magdalena Öberseder, Gene R. Laczniak
Marketing Faculty Research and Publications

Distinctive Imperatives for Mission Driven Teaching in Catholic Business Schools, Gene R. Laczniak, Patrick E. Murphy, Wolfgang Grassl
Marketing Faculty Research and Publications

Marketing and the Common Good: Implications of Caritas in Veritate, Thomas A. Klein, Gene R. Laczniak, Patrick E. Murphy
Marketing Faculty Research and Publications

Stakeholder Theory and Marketing: Moving from a Firm-Centric to a Societal Perspective, Gene R. Laczniak, Patrick E. Murphy
Marketing Faculty Research and Publications

Marketing Ethics: Cases and Readings, Patrick E. Murphy, Gene R. Laczniak
Books by Marquette University Faculty

Ethical Reasoning and Marketing Decisions, Patrick E. Murphy, Gene R. Laczniak, Norman E. Bowie, Thomas A. Klein
Marketing Faculty Research and Publications

Ethical Marketing: A Look on the Bright Side, Thomas A. Klein, Gene R. Laczniak, Patrick E. Murphy
Marketing Faculty Research and Publications

Ethical Marketing, Patrick E. Murphy, Gene R. Laczniak, Norman E. Bowie, Thomas A. Klein
Books by Marquette University Faculty

Ethical Marketing Decisions: The Higher Road, Gene R. Laczniak, Patrick E. Murphy
Books by Marquette University Faculty

Fostering Ethical Marketing Decisions, Gene R. Laczniak, Patrick E. Murphy
Marketing Faculty Research and Publications

Incorporating Marketing Ethics into the Organization, Gene R. Laczniak, Patrick E. Murphy
Marketing Faculty Research and Publications

Some Prescriptions for Marketing, Patrick E. Murphy, Gene R. Laczniak
Marketing Faculty Research and Publications

The “Ethics of Social Ideas” Versus the “Ethics of Marketing Social Ideas”, Robert F. Lusch, Gene R. Laczniak, Patrick E. Murphy
Marketing Faculty Research and Publications

Generic Supermarket Items: A Product and Consumer Analysis, Patrick E. Murphy, Gene R. Laczniak
Marketing Faculty Research and Publications

Social Marketing: Its Ethical Dimensions, Gene R. Laczniak, Robert F. Lusch, Patrick E. Murphy
Marketing Faculty Research and Publications

Evaluating the Marketing of Energy Conservation by Utilities, Gene R. Laczniak, Patrick E. Murphy, Richard Robinson
Marketing Faculty Research and Publications

Ethical Guidelines for Business and Social Marketing, Patrick E. Murphy, Gene R. Laczniak, Robert F. Lusch
Marketing Faculty Research and Publications

Women Executives: Their Educational Needs in Marketing, Patrick E. Murphy, Gene R. Laczniak
Marketing Faculty Research and Publications