Part of the Marketing Commons

Works by Robert F. Lusch in Marketing

2022

Environmental determinants of U.S. foreign direct investment in developed and developing countries: A structural analysis, Syed Akhter, Robert F. Lusch
Syed H. Akhter

Political Risk and the Evolution of the Control of Foreign Business: Equity, Earnings and the Marketing Mix, Syed Akhter, Robert F. Lusch
Syed H. Akhter

Political Risk: A Structural Analysis, Syed Akhter, Robert F. Lusch
Syed H. Akhter

2008

Political Risk and the Evolution of the Control of Foreign Business: Equity, Earnings and the Marketing Mix, Syed Akhter, Robert F. Lusch
Marketing Faculty Research and Publications

2007

Environmental determinants of U.S. foreign direct investment in developed and developing countries: A structural analysis, Syed Akhter, Robert F. Lusch
Marketing Faculty Research and Publications

1997

The Flexible Executive Mindset: How Top Management Should Look at Tomorrow’s Markets, Gene R. Laczniak, Robert F. Lusch
Marketing Faculty Research and Publications

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1989

Macroenvironmental Forces, Marketing Strategy and Business Performance: A Futures Research Approach, Robert F. Lusch, Gene R. Laczniak
Marketing Faculty Research and Publications

1987

The Evolving Marketing Concept, Competitive Intensity and Organizational Performance, Robert F. Lusch, Gene R. Laczniak
Marketing Faculty Research and Publications

Political Risk: A Structural Analysis, Syed Akhter, Robert F. Lusch
Marketing Faculty Research and Publications

1986

The Business Environment of 1995 as Seen by Wisconsin Business Executives, Gene R. Laczniak, Steven C. Ross, Robert F. Lusch
Marketing Faculty Research and Publications

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Environment and Strategy in 1995: A Survey of High-Level Executives, Gene R. Laczniak, Robert F. Lusch
Marketing Faculty Research and Publications

1981

Ethical Marketing: Perceptions of Economic Goods and Social Problems, Gene R. Laczniak, Robert F. Lusch, William A. Strang
Marketing Faculty Research and Publications

1980

The “Ethics of Social Ideas” Versus the “Ethics of Marketing Social Ideas”, Robert F. Lusch, Gene R. Laczniak, Patrick E. Murphy
Marketing Faculty Research and Publications

1979

Social Marketing: Its Ethical Dimensions, Gene R. Laczniak, Robert F. Lusch, Patrick E. Murphy
Marketing Faculty Research and Publications

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1978

Ethical Guidelines for Business and Social Marketing, Patrick E. Murphy, Gene R. Laczniak, Robert F. Lusch
Marketing Faculty Research and Publications

1977

Futures Research: A New Perspective for Corporate Planning, Gene R. Laczniak, Robert F. Lusch
Marketing Faculty Research and Publications

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Marketing in 1985: A View from the Ivory Tower: How will the business environment of 1985 affect competitive marketing strategy?, Gene R. Laczniak, Robert F. Lusch, Jon G. Udell
Marketing Faculty Research and Publications

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1976

The Business Environment of 1985, Jon G. Udell, Robert F. Lusch, Gene R. Laczniak
Marketing Faculty Research and Publications

The Future of Marketing Strategy, Robert F. Lusch, Jon G. Udell, Gene R. Laczniak
Marketing Faculty Research and Publications