e-Publications@Marquette

Consumers’ Attitudes Toward Direct Marketing and Purchase Intentions: An Empirical Investigation, Syed Akhter, Srinivas Durvasula
Syed H. Akhter

The Influence of Retail Store Environment On Brand-Related Judgments, Syed Akhter, J. Craig Andrews, Srinivas Durvasula
Syed H. Akhter

The Effects of Advertising Distinctiveness and Message Content Involvement on Cognitive and Affective Responses to Advertising, J. Craig Andrews, Syed Akhter, Srinivas Durvasula, Darrel D. Muehling
Syed H. Akhter

A Simple Procedure to Correct for Attenuation of ANOVA Statistics in Decision Sciences Research, Srinivas Durvasula, Manoj K. Malhotra, Subhash C. Sharma
Marketing Faculty Research and Publications

A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research, J. Craig Andrews, Srinivas Durvasula, Syed H. Akhter
Syed H. Akhter

Finding Cross-National Consistency: Use of G-Theory to Validate Acculturation to Global Consumer Culture Measure, Srinivas Durvasula, Steven Lysonski
Marketing Faculty Research and Publications

Cross-National Applicability of a Parsimonious Measure of Acculturation to Global Consumer Culture, Srinivas Durvasula, Steven Lysonski
Marketing Faculty Research and Publications

A Cross-National Comparison of Consumers' Attitudes Toward Direct Marketing and Purchase Intention, Srinivas Durvasula, Syed H. Akhter, Gary J. Bamossy
Syed H. Akhter

Probing the Etic vs. Emic Nature of Consumer Ethnocentrism, Srinivas Durvasula, Steven Lysonski
Marketing Faculty Research and Publications

Nigeria in Transition: Acculturation to Global Consumer Culture, Steven Lysonski, Srinivas Durvasula
Marketing Faculty Research and Publications

Beyond Service Attributes: Do Personal Values Matter?, Srinivas Durvasula, Steven Lysonski, A.D. Madhavi
Marketing Faculty Research and Publications

Diagnosing Service Quality in Retailing: The Case of Singapore, Srinivas Durvasula, Steven Lysonski
Marketing Faculty Research and Publications

Technology and its CRM Implications in the Shipping Industry, Srinivas Durvasula, Steven Lysonski, Subhash Mehta
Marketing Faculty Research and Publications

Money, Money, Money – How do Attitudes Toward Money Impact Vanity and Materialism? – the Case of Young Chinese Consumers, Srinivas Durvasula, Steven Lysonski
Marketing Faculty Research and Publications

How Offshore Outsourcing is Perceived: Why Do Some Consumers Feel More Threatened?, Srinivas Durvasula, Steven Lysonski
Marketing Faculty Research and Publications

A Double Edged Sword: Understanding Vanity Across Cultures, Srinivas Durvasula, Steven Lysonski
Marketing Faculty Research and Publications

Digital Piracy of MP3s: Consumer and Ethical Predispositions, Steven Lysonski, Srinivas Durvasula
Marketing Faculty Research and Publications

Embracing Globalization: A Study of Factors Shaping Consumer Acceptance of Imported Products, Srinivas Durvasula, Steven Lysonski
Marketing Faculty Research and Publications

Understanding Generation Y Consumers: An Application of Vanity Scale to Examine Cross-National and Gender Differences, Srinivas Durvasula, Steven Lysonski
Marketing Faculty Research and Publications

Competitive Positioning in International Logistics: Identifying a System of Attributes Through Neural Networks and Decision Trees, Srinivas Durvasula, Steven Lysonski, Subhash Mehta
Marketing Faculty Research and Publications

Finding the Sweet Spot: A Two Industry Study Using the Zone of Tolerance to Identify Determinant Service Quality Attributes, Srinivas Durvasula, Antonio Lobo, Steven Lysonski, Subhash Mehta
Marketing Faculty Research and Publications

Impedance to Globalization: Economic Threat and Ethnocentrism, Srinivas Durvasula, Steven Lysonski
Marketing Faculty Research and Publications

Examining the Cross-National Applicability of Multi-Item, Multidimensional Measures using Generalizability Theory, Srinivas Durvasula, Richard G. Netemeyer, J. Craig Andrews, Steven Lysonski
Marketing Faculty Research and Publications

Service Encounters: The Missing Link Between Service Quality Perceptions and Satisfaction, Srinivas Durvasula, Steven Lysonski, Subhash Mehta
Marketing Faculty Research and Publications

Relationship Quality vs. Service Quality: An Investigation of Their Impact On Value, Satisfaction, Behavioral Intentions in the Life Insurance Industry, Srinivas Durvasula, Steven Lysonski, Subhash C. Mehta, Buck Peng Tang
Marketing Faculty Research and Publications

The Impact of Attitudinal Variables on Service Quality Perceptions, Expectations, and Service Satisfaction: A Study of a Primary Health Care System, Srinivas Durvasula, Roshnee Ramsaran-Fowdar, Steven Lysonski, Subhash Mehta
Marketing Faculty Research and Publications

Cruising Along: The Impact of Service Quality in the Cruise Liner Industry, Srinivas Durvasula, Antonio C. Lobo, Steven Lysonski, Subhash C. Mehta
Marketing Faculty Research and Publications

Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry, Srinivas Durvasula, Steven Lysonski, Subhash Mehta, Buck Peng Tang
Marketing Faculty Research and Publications

The Metamorphosis of Greek Consumers' Sentiments Toward Marketing and Consumerism, Steven Lysonski, Srinivas Durvasula, Yorgos Zotos
Marketing Faculty Research and Publications

The Power of Interfacing Departments in Shaping B2B Customer Satisfaction, Srinivas Durvasula, Steven Lysonski, Subhash C. Mehta
Marketing Faculty Research and Publications

Should Marketing Managers Be Concerned about Attitudes towards Marketing and Consumerism in New Zealand: A Longitudinal View, Steven Lysonski, Srinivas Durvasula, John Watson
Marketing Faculty Research and Publications

Understanding the Interfaces: How Ocean Freight Shipping Lines Can Maximize Satisfaction, Srinivas Durvasula, Steven Lysonski, Subhash Mehta
Marketing Faculty Research and Publications

Does Vanity Describe Other Cultures?: A Cross Cultural Examination of the Vanity Scale, Srinivas Durvasula, Steven Lysonski, John Watson
Marketing Faculty Research and Publications

A Decision Tree Calculus for Selecting Service Satisfaction Determinants in the Industrial Sector, Steven Lysonski, Srinivas Durvasula, Subhash Mehta
Marketing Faculty Research and Publications

Are There Global Dimensions of Beliefs Toward Advertising in General? A Multi-Cultural Investigation, Srinivas Durvasula, Steven Lysonski
Marketing Faculty Research and Publications

Business to Business Marketing: Service Recovery and Customer Satisfaction Issues with Ocean Shipping Lines, Srinivas Durvasula, Steven Lysonski, Subhash Mehta
Marketing Faculty Research and Publications

A Cross-Cultural Comparison of Cognitive Responses, Beliefs, and Attitudes Toward Advertising in General in Two Asian Countries, Srinivas Durvasula, Steven Lysonski, Subhash Mehta
Marketing Faculty Research and Publications

Testing the SERVQUAL Scale in the Business-to-Business Sector: The Case of Ocean Freight Shipping Service, Srinivas Durvasula, Steven Lysonski, Subhash Mehta
Marketing Faculty Research and Publications

A Cross-National Investigation of Student Attitudes Toward Personal Selling: Implications for Marketing Education, Steven Lysonski, Srinivas Durvasula
Marketing Faculty Research and Publications

Relationships Between SERVQUAL Dimensions and Organizational Performance in the Case of a Business-to-Business Service, Subhash C. Mehta, Srinivas Durvasula
Marketing Faculty Research and Publications

A Cross-Cultural Comparison of Consumer Ethnocentrism in the United States and Russia, Srinivas Durvasula, J. Craig Andrews, Richard G. Netemeyer
Marketing Faculty Research and Publications

Advertising Beliefs and Attitudes: Are Students and General Consumers Indeed Different?, Srinivas Durvasula, Subhash Mehta, J. Craig Andrews, Steven Lysonski
Marketing Faculty Research and Publications

Consumer Decision Making Styles: A Multi-Country Investigation, Steven Lysonski, Srinivas Durvasula, Yorgos Zotos
Marketing Faculty Research and Publications

A Cross-National Comparison of Consumers' Attitudes Toward Direct Marketing and Purchase Intention, Srinivas Durvasula, Syed H. Akhter, Gary J. Bamossy
Marketing Faculty Research and Publications

The Influence of Retail Store Environment On Brand-Related Judgments, Syed Akhter, J. Craig Andrews, Srinivas Durvasula
Marketing Faculty Research and Publications

Testing the Cross-National Applicability of U.S. and Russian Advertising Belief and Attitude Measures, J. Craig Andrews, Srinivas Durvasula, Richard G. Netemeyer
Marketing Faculty Research and Publications

The Effects of Advertising Distinctiveness and Message Content Involvement on Cognitive and Affective Responses to Advertising, J. Craig Andrews, Syed Akhter, Srinivas Durvasula, Darrel D. Muehling
Marketing Faculty Research and Publications

Consumers’ Attitudes Toward Direct Marketing and Purchase Intentions: An Empirical Investigation, Syed Akhter, Srinivas Durvasula
Marketing Faculty Research and Publications

Understanding Cross-Cultural Student Perceptions of Advertising in General: Implications for Advertising Educators and Practitioners, J. Craig Andrews, Srinivas Durvasula, Steven Lysonski
Marketing Faculty Research and Publications

Effects of Consumption Frequency on Believability and Attitudes Toward Alcohol Warning Labels, J. Craig Andrews, Richard G. Netemeyer, Srinivas Durvasula
Marketing Faculty Research and Publications

Suggestions For Manipulating and Measuring Involvement in Advertising Message Content, J. Craig Andrews, Srinivas Durvasula
Marketing Faculty Research and Publications

A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research, J. Craig Andrews, Srinivas Durvasula, Syed H. Akhter
Marketing Faculty Research and Publications

Believability and Attitudes toward Alcohol Warning Label Information: The Role of Persuasive Communications Theory, J. Craig Andrews, Richard G. Netemeyer, Srinivas Durvasula
Marketing Faculty Research and Publications