Cooperative International Direct Marketing: An Alternative for Asian-Pacific Countries to Increase Exports to Industrial Market Economies
Syed H. Akhter
Part of the Marketing Commons
Works by Syed H. Akhter in Marketing
2022
Service Attributes Satisfaction and Actual Repurchase Behavior: The Mediating Influence of Overall Satisfaction and Purchase Intention
Syed H. Akhter
The Regulatory Decision Center: Understanding and Managing Host Country Regulation of Foreign Business
Syed H. Akhter
2018
Culture and Chocolate Consumption in China: A Case Study of the Launch of a Brazilian Brand
Syed H. Akhter
A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research
Syed H. Akhter