Contribution to Book
Communicating Risks and Benefits: An Evidence-Based User’s Guide
This chapter reviews nearly six decades of research on warnings and disclosures, including common misperceptions and their importance to public health policy, and offers an answer to the key question, “Do warnings and disclosures really work?” Supporting theory and research applications are discussed.
Andrews, J. Craig, "Warnings and Disclosures" (2011). Marketing Faculty Research and Publications. 104.