Contribution to Book
Sage Brief Guide to Business Ethics
Laczniak, Gene R., "Ethics of Marketing" (2012). Marketing Faculty Research and Publications. 106.
Published version. "Ethics of Marketing," in SAGE Brief Guide to Business Ethics . Los Angeles: SAGE Publications, 2012: 308-322. Permalink: www.uk.sagepub.com/books/Book235879. © 2012 SAGE Publications. Used with permission.