Journal of Public Policy & Marketing
In this editor's statement, I will share JPP&M's editorial philosophy and mission with our readers, as well as important information regarding our Web site, new JPP&M activities, section editors, and special issues and conferences. The following JPP&M editorial philosophy and mission should be of interest to readers and all prospective contributors.
Andrews, J. Craig, "Incoming Editor’s Statement" (1999). Marketing Faculty Research and Publications. 111.