Some Societal and Ethical Dimensions of the Service-Dominant Logic Perspective of Marketing
Document Type
Contribution to Book
Publication Date
2-2006
Source Publication
The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions
Recommended Citation
Laczniak, Gene R., "Some Societal and Ethical Dimensions of the Service-Dominant Logic Perspective of Marketing" (2006). Marketing Faculty Research and Publications. 113.
https://epublications.marquette.edu/market_fac/113
COinS
Comments
"Some Societal and Ethical Dimensions of the Service Dominant Logic of Marketing," in The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions. Eds. Robert F. Lusch and Stephen L. Vargo. M.E. Sharpe, Inc., 2006: 279-285. Publisher URL: http://www.mesharpe.com/mall/resultsa.asp?Title=The+ServiceDominant+Logic.