Document Type

Conference Proceeding

Publication Date

Spring 1999

Source Publication

Marketing Management Association 1999 Proceedings

Source ISSN



Consumers, airlines and the economy as a whole have benefited from airline deregulation. Government regulation was replaced by competition as the protector of the consumers. Airlines continue to pursue marketing strategies which reduce competition and as act as barriers to new entrants. This paper reviews some of those strategies and suggest actions by which policy makers might encourage competition.


Published version. Published as part of the proceedings of the Marketing Management Association Conference, 1999: 174-179. Publisher link. © 1999 Marketing Management Association. Used with permission.

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