Marketing Management Association 1999 Proceedings
Consumers, airlines and the economy as a whole have benefited from airline deregulation. Government regulation was replaced by competition as the protector of the consumers. Airlines continue to pursue marketing strategies which reduce competition and as act as barriers to new entrants. This paper reviews some of those strategies and suggest actions by which policy makers might encourage competition.
Robinson, Richard and Kearney, Terrence J., "Anti-Competitive Marketing Practices in the Airline Industry" (1999). Marketing Faculty Research and Publications. 118.