Cruising Along: The Impact of Service Quality in the Cruise Liner Industry

Authors

Srinivas Durvasula, Marquette UniversityFollow
Antonio C. Lobo, Swinburne University of Technology
Steven Lysonski, Marquette UniversityFollow
Subhash C. Mehta, University of Southern MaineFollow

Document Type

Article

Publication Date

2004

Source Publication

Asian Journal of Marketing

Source ISSN

1819-1924

Comments

Asian Journal of Marketing, Vol. 10, No. 1 (2004): 47-58. Publisher Link.

Recommended Citation

Durvasula, Srinivas; Lobo, Antonio C.; Lysonski, Steven; and Mehta, Subhash C., "Cruising Along: The Impact of Service Quality in the Cruise Liner Industry" (2004). Marketing Faculty Research and Publications. 128.
https://epublications.marquette.edu/market_fac/128