Overview: The Role of Consumer Research Evidence in Recent National Advertising Regulation
J. Craig Andrews, Marquette UniversityFollow
Contribution to Book
Advertising Law Anthology
Published version. "Overview: The Role of Consumer Research Evidence in Recent National Advertising Regulation," in Advertising Law Anthology, Vol. 19, No. 1. Ed. Allison P. Zabriskie. Arlington, VA: International Library Law Book Publishers, 1996: xix - xxvii. © 1996 International Library Law Book Publishers.
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