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Journal of Management for Global Sustainability

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The phenomenal growth of social entrepreneurship over the
last decade has ably demonstrated how technology, innovation, and an
entrepreneurial spirit can afford better solutions to the vexing social and
environmental problems of our time than can traditional aid and charitybased
efforts. In most cases, but not always, the poor and disadvantaged
have benefited from the growth of social entrepreneurship. In order to
ensure that social entrepreneurship does indeed benefit the poor, it is
imperative that there be normative guidelines for fair and just engagement
with impoverished populations. A model that has been presented in the
marketing and public policy literature is the integrative justice model (IJM)
for impoverished populations. While the IJM was developed primarily in the
context of multinational corporations (MNCs) operating in emerging markets,
its applicability extends beyond MNCs. This article attempts to apply the
IJM principles in the context of social entrepreneurship in order to provide
social entrepreneurial organizations (SEOs) with a normative framework
aimed at ensuring that the poor truly benefit from their activities. Based
on this framework, the article suggests certain areas to which SEOs ought
to be particularly attentive in their practice. The article also makes some
suggestions for further research.


Published version. Journal of Management for Global Sustainability, Vol. 1, No. 2 (2013): 31-62. DOI. © 2013 International Association of Jesuit Business Schools. Used with permission.

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