Marketing to the Poor: A Justice Inspired Approach

Authors

Nicholas J. C. Santos, Marquette UniversityFollow
Gene R. Laczniak, Marquette UniversityFollow

Document Type

Article

Publication Date

Summer 2011

Source Publication

Journal of Jesuit Business Education

Source ISSN

2155-0190

Comments

Published version. Journal of Jesuit Business Education, Vol. 2, No. 1 (Summer 2011): 48-63. Publisher Link. © 2011 Saint Joseph's University Press. Used with permission.

Nicholas J.C. Santos, S.J. was affiliated with Santa Clara University at the time of publication.

Recommended Citation

Santos, Nicholas J. C. and Laczniak, Gene R., "Marketing to the Poor: A Justice Inspired Approach" (2011). Marketing Faculty Research and Publications. 138.
https://epublications.marquette.edu/market_fac/138