Marketing to the Poor: A Justice Inspired Approach
Nicholas J. C. Santos, Marquette UniversityFollow
Gene R. Laczniak, Marquette UniversityFollow
Journal of Jesuit Business Education
Published version. Journal of Jesuit Business Education, Vol. 2, No. 1 (Summer 2011): 48-63. Publisher Link. © 2011 Saint Joseph's University Press. Used with permission.
Nicholas J.C. Santos, S.J. was affiliated with Santa Clara University at the time of publication.
Since August 13, 2014
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